SMS (short messaging service) marketing is a fairly new technique that uses text messaging as a means of marketing products or services. In a short time it has become a legitimate channel of communications for companies wanting to get a message out to their established client base. SMS marketing is an opt-in tactic considered to be one of the most direct and personal forms of marketing. Imagine sending a special offer to over 2000 customers during a slow period of business as simply as pressing send. With text messaging being the primary form of communication in 2016, the chances of your offer being viewed is over 95 percent! This one message has the potential to sway a customer's decision to your benefit.
Despite over 70% of all mobile phone users owning Smartphones, a large majority of websites are not currently formatted to support mobile devices. It's an inconvenience to consistently adjust the page to fit the screen, regardless of zoom capabilities. However, with a responsive site, all pages and functions are tuned to work purely for mobile devices. This allows users to easily read and access any information or services just as simply as they would from a desktop at home. Endorsing this market change helps maintain current clientele as well as attract future customers.
One of the most notable and multi-faceted tools a business can use is the Mobile Application, or “Apps”. Apps are a do-it-all platform for any form of business. Whether it be making reservations at a restaurant, purchasing products, or supplying hours of business, its potential is limitless! How does this differ from a responsive website? The answer is in its exclusivity. You can reward customer loyalty with special coupons or offers based on the frequency of their visits. A responsive site can display information to any casual viewer, but a mobile app shows who is truly a fan of your brand.
QR codes are the least known, but most versatile marketing tool available today. These peculiar squares are shortcuts to every aspect of your mobile repertoire. Customers and prospects can simply download a free QR code scanner to their Smartphones and then scan a QR code of any size to be redirected to a mobile website, a video, receive a coupon, an offer, an incentive or anything you wish. Whether it's linking customers to your mobile site or social network page, promoting exclusive coupons, or just advertising a product, the possibilities are endless!